SEO (Search Engine Optimization)
What is it?
Search Engine Optimization refers to where your website shows up when a related term is entered into a search engine. Optimization is the process of increasing your website’s rank in a search engine in order to gain more visitors
What are the benefits?
- Promotes brand awareness
- Improves user experience
- Increases website traffic
How it is monitored:
SEO analytics tell you how much your website rank has increased over an amount of time, as well as additional page insights.