What is it?
Sales development is the advancement of salespeople within the workplace, aiming to increase efficiency, skills, and success rates.
What are the benefits?
- Creates a process for increased sales
- Improves the sales management system
- Pinpoints specific areas of sales improvement
How it is monitored:
Various software programs can be modified to track the variables most important to sales: cold calls, mailings, email blasts, ad placement, prospect research, etc.