What is it?
Reputation management refers to the attempt to maintain or improve an individual’s or group’s reputation. With the growth of the internet and social media, reputation management has become a core part of an individual’s or group’s reputation.
What are the benefits?
- Improves company reputation
- Highlights company strengths
- Presents a professional image
How it is monitored:
Reputation management can be monitored by filtering through company reviews. If your company receives a bad review, reaching out to that customer, resolving the issue and providing good customer service can reverse a negative impression.