Plastic Bag Ban Provides Marketing Opportunities
By: Jill Ahrens
January 9th, 2020
In April 2019, New York State became the second state in the country after California to pass the Bag Waste Reduction Act. This law bans single-use plastic bags in grocery stores. It officially takes effect on March 1st, 2020, but some retailers have already begun. In place of plastic bags, reusable grocery bags such as canvas bags, tote bags, and fabric bags have risen in popularity for grocery shoppers. The use of these bags will only increase, especially when the ban officially takes effect.
Although some consumers may see this ban as an inconvenience, it provides a great corporate merchandise opportunity for businesses. A branded grocery bag given out as corporate merchandise is not only useful for the recipient, but provides free marketing for your company as well. Take a look at this fact:
According to the Time Use Institute, the average shopper’s trip takes approximately 41 minutes. The average person makes 1.5 trip per week. That’s over 53 hours spent at a grocery store per year (per person!)
Following this metric, handing out grocery bags as corporate merchandise can potentially market your company’s name and logo to thousands of shoppers, many of whom may be potential customers in your target market.
To take advantage of this corporate merchandise opportunity, contact Joyce Ezzo at firstname.lastname@example.org or 716-391-3170