Inbound and Outbound Strategy
What is it?
Market research is done by analyzing your target market. In-depth market research can tell you many things about your ideal customer, such as location, age, income level, and spending habits. This can be extremely helpful when looking for new sales leads.
What are the benefits?
- Provides target audience insights
- Offers competitor insights
How it is monitored:
Most market research is monitored by distributing surveys to your target market. These surveys give a good indication of your target consumer’s demographics, interests, and lifestyle.