What is it?
A lead magnet is an offer given to a consumer by a company in order to get their email address or other contact information. Lead magnets usually offer downloadable content, such as eBooks, checklists, or videos.
What are the benefits?
- Builds your email database
- Promotes trust between your company and the client
- Offers value
How it is monitored:
When a customer downloads a piece of material from your website, you will be notified. This way, you can easily add their contact information to your database.