How to Build an Effective Website
By: Jill Ahrens
November 2, 2019
Building an effective website is easily one of the most important aspects of a business. With the continuing rise of technology, there is nothing more essential for marketing a business than a well-functioning website. However, there is more to building a website than just buying a domain and writing content.
Creative Design – Less is More
An eye-catching design can be just as important as any other aspect of a website. Your design needs to reflect your brand’s personality. With this being said, the pages of your website should be easy to navigate. Stick to a few fonts to maintain consistency. Keep the same header on each page. The more organized your site looks, the better. It should be creative and unique, but not overwhelming. When it comes to website design, less is more.
Search Engine Optimization
Search Engine Optimization, or SEO, is the accessibility of your website from search engines. When you search your company’s industry on Google, how many pages do you have to click through until your company’s name appears? Good SEO means your page ranks high on Google’s index, and will show up within the first few pages. Here are some general tips for improving your site’s SEO:
- Use alt texts on your images that are relevant to each page
- Add keyword or keyword phrases (What do you want to be found for
on search engines?)
- One keyword/keyword phrase per page
- Use each page’s keyword in its title
- Use simple content with short sentences
- Add meta descriptions and include keyword/keyword phrases – meta
descriptions are the short snippet underneath links when you view search
- Increase the amount of links that lead to your page
- Keep page speed up – as a general rule, keep each page
below 800 kilobytes.
Once your website is receiving traffic, analytics become very important. They can tell you almost endless information about the individuals navigating to your website:
- Number of visits your site had during a given amount of time
- What search engine your visitors are coming from
- What pages users are visiting on your site
- What terms people are searching for in your site’s search bar
- Bounce rate (single-page sessions)
Along with the information listed above, analytics can also tell you page load time, which is extremely important when trying to keep users from exiting your site. The average amount of time a user will wait for a page to load is 3 seconds, so the faster, the better!
Building a website may seem like a simple task, but if you want your website to be true marketing material for your business, it is anything but simple. Good websites take time to build and optimize, but can be a great tool in attracting new clients.