What is it?
Direct mail is marketing that includes the use of a postal service to send promotional material such as postcards, flyers, print ads, etc. to another business or individual.
What are the benefits?
- Create highly targeted campaigns through mailing lists
- Measure your results
- Individualize to consumer
- Improve cost effectiveness
How it is monitored:
First class mail that is undeliverable may be returned to the sender with forwarding information, forwarded to the intended recipient or marked as unable to forward due to time limits or invalid addresses.