Chakra has partnered with Delaware North to design and produce wrapped storage containers for their highly anticipated self-serve beer machines. The machines will be featured in over 100 stadiums and arenas throughout the United States, allowing thirsty fans to be their own bartender.
From design to development, Chakra handled many aspects of the crate’s production. Our team worked closely with Delaware North Companies to develop a thorough understanding of their goals and objectives to design an eye-catching product, and then apply the appropriate processes and techniques for their production and distribution needs.
Could these draft stations be the future of beer concessions? At their debut at Target Field during Twins vs. Yankees game, 100 cards were sold using just one machine. After an ID check, fans are able to buy pre-loaded cards to use at the machines.
“It’s a way to engage with the customer and allows the fan to have greater control of what they’re drinking,” Jerry Jacobs Jr., principal of Delaware North said during a recent ESPN interview.
Wrapped Storage Container
We are thrilled with the finished piece! Chakra was able to provide exceptional creative and production services to help our vision come to life. We look forward to introducing the draft stations this year in our newly designed storage containers.
– Tony Giardina, Delaware North Companies