And here it is. The final social media crash course. We saved a fun one for last! Snapchat.

Snapchat seems like it might be the most complicated platform to use for your business. But you couldn’t be more wrong—it’s simple, and you can have a lot of fun with it!

Snapchat is all about authenticity in real-time. Posting to your Snap Story (a feed of pictures and videos that only lasts for 24 hours), is an awesome way to do this with your target audience. The trick is to let them into your world, so letting your guard down is the best thing to do when it comes to Snapchat. Here are some ways to get you started…

shutterstock_442995709Live broadcast events. Document events and post them to your story. This allows people to feel like they’re part of the action. It will entice people to attend and join in the conversation. For exclusive events, it makes people feel included.

Have a two-way conversation. By doing promotion via Snap Story or asking people to take pictures using your product or service, you’re creating a two-way conversation consumers want to be part of.

Take them behind the scenes. Even throughout a normal business day, seeing what’s it like inside your company is exciting to people. Show them something silly that’s happening in the office, give them a sneak-peak of new projects, or give them a tour around the space. People are nosey. Take advantage of it!

Partner with influencers. This may not apply to you, but it wouldn’t be a bad thing to look into. If you use influencers, give them control of your Snapchat account for a day. It’s a change of pace and a different perspective of your brand. Just from the influencer’s promotion alone, there will be a spike in interest for your company.

Start brainstorming with some of these ideas to create a full Snapchat strategy. As always, if you need any help along the way, Chakra’s got you.

And that about wraps it up.

We hope this crash course has been helpful and that you’ve been using some of the tips given to you in the past month. Let us know how it’s been going! Tag us in a picture on Instagram or Twitter, or leave us a comment on Facebook. What did you like? Hate? Do you have any success stories? Let us know, we’d love to hear from you.