Part 4. Only one more to go. How time flies… And as time’s flying by, you could be missing out on a much overlooked social media platform, LinkedIn. If you need to catch up, you can check out our previous crash courses on Twitter, Facebook and Instagram.
LinkedIn can be a tough one for some businesses to get the hang of. Isn’t it just a place for millennials to put their resumes up? NO!
LinkedIn is incredibly B2B focused (not to say all you B2C’s should stop reading, because you can always learn something). But B2B’s can really take advantage of LinkedIn. Here’s how…
Keep your profile active. The difference between a business’s LinkedIn and a college graduate’s is: you should always be posting new and interesting information for your connections to learn about what’s going on in your business. You can do this by:
-sharing blog posts
-posting portfolio work
-connecting your Twitter to your profile
This might be a good place to start. Once you get more comfortable, LinkedIn has lots of features to keep your connections in the loop.
Join groups and participate. Join groups that are relevant to your industry or field of interest. These people are intelligent and care about the same things as you. Contributing valuable and genuine thoughts to the conversation will give your LinkedIn profile more depth and help your business create honest connections within the community.
When you meet someone in person, connect with them afterwards. It leaves a nice last impression and helps that person remember you and your business. Connecting with the right people also keeps your connections fresh and always growing, creating a large and diverse group of successful people.
Think of it as a real networking event. Sans the phony mingling and cheesy business cards. But don’t be afraid to chat and make connections. Basically, be professional, and put yourself out there.
Once you get comfortable with these basics, you’ll be a pro in no time. But if you ever need any help, you can always give Chakra a call.