The magical world of millennials

The magical world of millennials

A lot of companies think millennials are unicorns—interesting, magical and incredibly rare to attract. They may be cool, and they may hold the most buying power out of any generation, but getting millennials to be loyal to your brand is quite simple.

But we didn’t say it wasn’t scary. Stay with the metaphor for a little longer.

The path to the unicorn is through a terrifying, dark forest filled with the unknown. Monsters like authenticity, vulnerability, maybe even judgement have been said to loom in the darkest corners of the forest. You’ve heard rumors of others venturing out only for them to never return. It’s not worth it. You accept the fact that you will never reach the unicorn simply because you fear the unknown.

But what happens if you embrace the unknown? If you’re authentic and honest? No, you won’t know until you try it, but that’s how millennials choose the brands in which their loyalty lies.

Millennials can see right through advertising. It has incredibly little effect on them. They’d prefer to see a brand for what it really is—its values and beliefs. They want to see a personality, and authentic side of your brand.

So how do you do this?

Interacting with your consumers on social media is a powerful tactic. It reminds them that there are people behind your brand just like them. Reply to posts (good and bad) and join in conversations using a voice that reflects your brand. Be careful choosing the voice—is your brand cool, serious, quirky, romantic, funny? Pick a trait and run with it. Be a friend to millennials. You’ll gain more recognition than you would if you pushed sales and promotions down people’s Twitter feeds.

Millennials respect brands that have social responsibility. Whether your company is large or small, doing your part to make your community better is a big selling point for our unicorns.

If this scares you, take your time. Figure out what it is your brand stands for—this is not what your company is selling. Your brand should stand for something intangible like happiness, imagination or playfulness. Once you know what your brand is all about, show everyone that you’re not afraid to be yourself, make mistakes and have fun doing it.

We have a team of savvy unicorns millennials right here at Chakra and would love to help you get started on your approach. Contact us today.

Buffalo experts answer the tough questions on 716 Day

Buffalo experts answer the tough questions on 716 Day

Happy 716 Day! To celebrate, we wanted to talk to some of our Buffalo-based clients and find out what they love about our city. We got some pretty enlightening answers from awesome people in the Buffalo area. See what they had to say.

shutterstock_308133647Steve Eden, Director, at Delaware North seems like a true Buffalonian at first. But his last answer is questionable. 

Chakra: What’s one thing you would recommend to a tourist visiting Buffalo?

Steve: Albright-Knox Art Gallery

Chakra: Hot, medium or mild?

Steve: Hot, extra saucy

Chakra: Soda or pop?

Steve: Soda

shutterstock_57504823Anthony Casuccio, President of Buffalo Music Hall of Fame, knows what he's talking about when it comes to Buffalo's music scene. Being from the City of Neighbors, Anthony's a pretty nice guy. He won't say anything bad about anyone, even our great friend Jon Bon Jovi. 

Chakra: The Goo Goo Dolls or Ani DiFranco?

Anthony: Goo Goo Dolls

Chakra: Concert venue: Canalside or the Square?

Anthony: Canalside, for sure!

Chakra: What do you think of Bon Jovi?

Anthony: Never liked their music but he has a great voice!

shutterstock_154142519George Martone, Sr. VP Sales, Marketing and R&D at Costanzo’s Bakery can clear up this Buffalo bakery controversy. 

Chakra: Is it “weck” or “wick?”

George: Weck

Chakra: Favorite Buffalo sports team?

George: Bills

Chakra: Dinner date with Grover Cleveland or William McKinley?

George: Grover Cleveland


Employee Spotlight: Joe Griffin

Employee Spotlight: Joe Griffin

Introducing Joe Griffin! Joe is Chakra’s Director of Manufacturing and has been with the company since its inception in 2007. Joe has successfully completed both half, and full marathons and is the proud father of two boys.


What’s your favorite part of your job? 

The employees. My coworkers make every day very enjoyable and it is a pleasure to work with them.


What’s your favorite quote?Joe G Marathon

Freedom is just another word for Nothing Left to Lose” - Janis Joplin



What is something that you’ve accomplished that you’re proud of?

Finishing a full marathon.


What do you enjoy doing in your free time?

Working out and running. I have competed in both full and half marathons and enjoy working out and staying in shape.


Joe G and Mary Jo

What is your most prized possession?

My wife and family.


The basics of content marketing

The basics of content marketing

Content is king! Yeah, yeah, everyone knows that…

It’s incredibly true that without good content, you don’t have much. However, producing great work doesn’t mean you’ll get the engagement you want, which is a discouraging reality. But don’t be discouraged until you’ve tried these content marketing tactics.

Use simple language. It’s been scientifically proven that simple language can encourage people to truly read, retain and act upon a piece of writing. Stray away from the passive tense, and avoid using words that have over three syllables. You might feel silly dumbing down your writing, but for readability, it’s actually a smart move.

Don’t be afraid to leave your industry. Once in a while, posting things that don’t relate to your regular content shows that you’re a human with other interests. Take a day to post about another passion or interest, you might get some surprising responses.

Inspire people by being yourself. Every time you post something, your goal should be to make people’s lives better. That could mean a lot of things, but always having an intent is important whether you’re teaching, motivating or informing.

Remember that a small reach is sometimes better than a massive one. If you have a smaller reach with high engagement, that’s better than simply showing up on hundreds of Twitter feeds. The goal is to get people to join you, not scroll over you.

Try different formats. Maybe try something new like a video or a podcast. It breaks up the monotony of reading and attracts people’s attention when they’re scrolling. You also might find that one medium is better than another.

Have fun. Your followers can tell when you like what you’re doing. So don’t stress; speak your mind and get creative. Often times we get so worked up about views, retweets and comments that we forget why we started in the first place. Don’t forget why you love what you do. Think about it any time you start to have doubts. Your audience is there—you just have to believe it.

Our experts can you help you find the right voice for your content, let’s get started today!

Employee Spotlight: Lindsay Van Harssel

Employee Spotlight: Lindsay Van Harssel

Meet Lindsay, manager of Chakra's Creative Services! Originally from Lewiston NY and a proud graduate of Syracuse University, Lindsay brings extensive knowledge and experience in brand development, marketing, website and interactive design, print design and social media management. To learn more about Lindsay, and who she is outside of Chakra, keep reading!

Growing up, did you see yourself working in this field, and if not, what did you want to do? I always knew I wanted to do this! I was the kid who doodled all over everything and the high schooler who filled every free period with another art class. There was really nothing else I ever wanted to be (expect for maybe an astronaut.)

What is something that you’re passionate about? Country Music! We were just in Nashville this spring and got to walk on the Opry stage, how cool is that?

What’s your favorite quote? “Creativity is a wild mild and a disciplined eye” - Dorothy Parker

What’s your favorite part of your job? Working on the Maid of the Mist! I did this all through high school and met people from all over the world. When it got too hot, we just jumped on the boat. Not to mention the views were spectacular!

What is your most prized possession? My bear! Chewi, a Golden-Chow mix who adopted us 4 years ago. He's snuggly, cuddly: everything you'd expect with a nick-name like, “bear.”Lindsay Country12410556_10156327078195542_7886777002513668494_nLindsay Chewy





3 steps to an email marketing strategy

3 steps to an email marketing strategy

Successful marketing agencies often have a prosperous email marketing campaign. Email marketing is a way for your business to get its name and brand out there very easily, but you don’t want to be too overzealous. These are some initiatives that will help you define your email marketing strategy.

Set up a target audience.

You don’t want to send out an email blast with 1,000 random recipients where 999 are going to delete the email or unsubscribe from your service. You’re better off going with a small, more precise list of people and businesses who you think would be interested in the services your company has to offer.

Determine your goal.

Don’t try to do too much with an email campaign, keep your message short and concise so the recipients know exactly what you are talking about. Be clear about what you are trying to achieve and keep it simple. Avoid crazy Photo Shopped images which will only be distracting. Simplify the design, while still ensuring that the email is creative and appealing to the eye.

Create a 2-way conversation.

Email marketing is rendered useless if you are not receptive to your clients’ needs. If possible, ask the customers you are emailing to send a response to your initial email. This response can be as simple as an answer to a question you ask. The most important aspect of this strategy is to ensure that you are continuously adapting to your clients’ needs and expectations.

An email marketing campaign is a very popular way to increase your company’s stature and to attract new clients. To get started, contact Chakra today.

Mount Calvary Mobile App Launch

Mount Calvary Mobile App Launch

Chakra is proud to announce the launch of a mobile app for Mount Calvary Cemetery. Chakra’s team built an app that allows Mount Calvary visitors to navigate the cemeteries and ...

How effective is corporate merchandise, really?

How effective is corporate merchandise, really?


For consumers, free stuff is great. For a company doing the gifting, free stuff might be difficult. Unfortunately, there isn’t a program or software that can measure or track how effective corporate merchandise is. However, a study done by the British Promotional Merchandise Association (just make sure you link this) has proved that corporate merchandise is actually quite effective. Here are some of the stats:

  • 66% of people who received corporate merchandise could recall the brand even after 12 months.
  • The ROI of corporate merchandise is higher than TV advertising.
  • 79% of people say they would like to do business with the company after receiving corporate merchandise.
  • 56% of people said their impressions of the company improved after seeing corporate merchandise.

Through this study, it’s obvious that there’s a direct correlation between corporate merchandise and improved brand recognition. So, ease up. Giving a classy diary or a wine set to potential customers might just pay off when they remember to come to you in a year or two.

For quality corporate merchandise that clients will remember, contact your personal shopper at Chakra today.

Employee Spotlight: Allie Napoli

Employee Spotlight: Allie Napoli

Allie Napoli is Chakra's newest employee and came aboard as a Digital Media Marketing Specialist. Allie is also a recent graduate of St. Bonaventure University in Allegheny, New York who earned a degree in Strategic Communication and Digital Media. To learn more about Allie and who she is outside of Chakra, read on!


AllieWhat made you want to work at Chakra?

So many things… I knew I wanted to work at a marketing agency, I just didn’t know which one. Until I walked into Chakra. My first interview was with Joe and Lindsay, and they immediately made me feel comfortable. My second interview was with Sharique, the CEO, and he told me Chakra’s entire philosophy using a metaphor about a peach, which may sound strange, but it made so much sense to me. And THAT’S when I knew. I walked out of the building knowing that I needed to work here.

What’s your favorite quote?

“Intelligence without ambition is a bird without wings.” –Salvador Dali

Favorite book?

 A Clockwork Orange by Anthony Burgess. Read it—avoid the movie at all costs!

What’s your most prized possession?

Allie dogI don’t know if this counts as a prized possession, but my dog. Her name is Miley Cyrus (named after the great Miley Cyrus), and she’s the most precious fur baby in all the land.


What do you do in your free time?

 Hmm… a lot of things! I love going to concerts. I do a lot of yoga and reading (not at the same time, but you get what I mean). I have a habit of buying tons of plants. In the winter time I enjoy knitting, and I’m constantly drinking coffee.

How location can affect your digital signage

How location can affect your digital signage

Digital Signage LocationWhen it comes to digital signage, the one thing businesses overlook is placement. There are many elements to your digital signage location that can affect engagement (or even just visibility in general). Here are some tips to ensure you’ve chosen the best location for your digital sign.

Keep everything eye-level. Placing your digital signage between 5 and 6 ft. from the ground is a comfortable height that will be easy for people to read.

Put your digital signage in places people are standing around. Elevators, waiting rooms and bus stops are pretty boring places, which makes them the perfect place for your digital sign. The vibrant images and content you create will brighten up the dullest of places.

Don’t place digital signage on a door. Think about it; when you walk into a building, what are the odds you’ll look at the sign on the door or window? It’s just not a natural place to stop. If you place your digital signage on a door, your message will most likely be overlooked. Instead, keep the signage inside, about 10 ft. from the door. That way, people will eye it before even walking in.

If you’re in need of any digital signage, contact Chakra today. Our solutions include ensuring we pay attention to all the details.

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