Social media crash course Pt. 5 Snapchat

Social media crash course Pt. 5 Snapchat

And here it is. The final social media crash course. We saved a fun one for last! Snapchat.

Snapchat seems like it might be the most complicated platform to use for your business. But you couldn’t be more wrong—it’s simple, and you can have a lot of fun with it!

Snapchat is all about authenticity in real-time. Posting to your Snap Story (a feed of pictures and videos that only lasts for 24 hours), is an awesome way to do this with your target audience. The trick is to let them into your world, so letting your guard down is the best thing to do when it comes to Snapchat. Here are some ways to get you started…

shutterstock_442995709Live broadcast events. Document events and post them to your story. This allows people to feel like they’re part of the action. It will entice people to attend and join in the conversation. For exclusive events, it makes people feel included.

Have a two-way conversation. By doing promotion via Snap Story or asking people to take pictures using your product or service, you’re creating a two-way conversation consumers want to be part of.

Take them behind the scenes. Even throughout a normal business day, seeing what’s it like inside your company is exciting to people. Show them something silly that’s happening in the office, give them a sneak-peak of new projects, or give them a tour around the space. People are nosey. Take advantage of it!

Partner with influencers. This may not apply to you, but it wouldn’t be a bad thing to look into. If you use influencers, give them control of your Snapchat account for a day. It’s a change of pace and a different perspective of your brand. Just from the influencer’s promotion alone, there will be a spike in interest for your company.

Start brainstorming with some of these ideas to create a full Snapchat strategy. As always, if you need any help along the way, Chakra’s got you.

And that about wraps it up.

We hope this crash course has been helpful and that you’ve been using some of the tips given to you in the past month. Let us know how it’s been going! Tag us in a picture on Instagram or Twitter, or leave us a comment on Facebook. What did you like? Hate? Do you have any success stories? Let us know, we’d love to hear from you.

Employee Spotlight: Joyce Ezzo

Employee Spotlight: Joyce Ezzo

Joyce Ezzo is one of our Customer Service Representatives at Chakra. She’s an amazing grandma and even has a secret talent! What’s one thing people don’t know about you? I’ve always ...

Social media crash course Pt. 4 LinkedIn

Social media crash course Pt. 4 LinkedIn

Part 4. Only one more to go. How time flies… And as time’s flying by, you could be missing out on a much overlooked social media platform, LinkedIn. If you need to catch up, you can check out our previous crash courses on Twitter, Facebook and Instagram.

LinkedIn can be a tough one for some businesses to get the hang of. Isn’t it just a place for millennials to put their resumes up? NO!

LinkedIn is incredibly B2B focused (not to say all you B2C's should stop reading, because you can always learn something). But B2B’s can really take advantage of LinkedIn. Here’s how…

shutterstock_170100236Keep your profile active. The difference between a business’s LinkedIn and a college graduate’s is: you should always be posting new and interesting information for your connections to learn about what’s going on in your business. You can do this by:

-updating statuses

-sharing blog posts

-posting portfolio work

-connecting your Twitter to your profile

This might be a good place to start. Once you get more comfortable, LinkedIn has lots of features to keep your connections in the loop.

Join groups and participate. Join groups that are relevant to your industry or field of interest. These people are intelligent and care about the same things as you. Contributing valuable and genuine thoughts to the conversation will give your LinkedIn profile more depth and help your business create honest connections within the community.

When you meet someone in person, connect with them afterwards. It leaves a nice last impression and helps that person remember you and your business. Connecting with the right people also keeps your connections fresh and always growing, creating a large and diverse group of successful people.

Think of it as a real networking event. Sans the phony mingling and cheesy business cards. But don’t be afraid to chat and make connections. Basically, be professional, and put yourself out there.

Once you get comfortable with these basics, you’ll be a pro in no time. But if you ever need any help, you can always give Chakra a call.

Employee Spotlight: Scott Wessel

Employee Spotlight: Scott Wessel

Scott Wessel is the Manager of Digital Services at Chakra. He’s a husband. He’s a father. He’s a really cool guy. Check ’em out. What’s one thing people don’t know ...

Social media crash course Pt. 3 Instagram

Social media crash course Pt. 3 Instagram

A few weeks ago, we began the Chakra Social Media crash course. If you missed Twitter or Facebook, you can catch up here, or here (respectively). Part three takes us to the oh-so-visual, oh-so-kinda-confusing Instagram.

Picture1It may be hard to believe that every business needs an Instagram account, not just clothing stores and restaurants. A business is visual—no matter what. People make decisions based on what your brand looks like, and you have the power to create your image on a powerful social media platform.

Getting started on Instagram can seem intimidating. Here are some tips to follow so you can use this platform effectively for your business.

Create goals. Like any other decision you make for your business, your Instagram account needs to serve a purpose. Lay out a list of goals you want your Instagram to achieve. This could be anything from top-of-mind awareness or driving traffic to your website. Only you know what your business needs.

Create the space. How are you going to take your company message and translate that into a series of photos? The first step is to make sure your username is your business’s name and your profile picture is the logo. You want everyone to know who you are as soon as they see you.

The next step is your bio. Keep it simple, but also give it a voice with a personality that reflects your brand. Announce what your business does, where you’re located and include a website link and branded hashtag.

A branded hashtag: a hashtag that you create specifically for your business. It’s a word or phrase that represents what you do and your business’s philosophy. Make it creative, catchy and relevant to your industry. The goal is to get your followers to catch on and use it, too.

Posting. Before you make your first post, decide the vibe you want your photos to give off to your followers. Create a color palette and stick to it, sticking with only a few different filters. When you have a uniform format for your photos, everyone will immediately know it’s you.

Your posts don’t need to be too literal. Don’t think you have to post exactly what your product or service is all the time. Instead, think of the lifestyle your target market leads. Catering your posts to their interests, while staying relevant to your industry will make for exciting content people want to engage in.

Instagram photos are different from Twitter or Facebook posts. You don’t want to bombard your followers with ten photos a day. Instead, post quality photos once or twice a week. That way, you’re consistent without irritating your followers.

Instagram is an important social media platform, arguably the most important with 400 million monthly users. Once you get the basics down, Instagram is a fun and exciting way to promote your business and create top-of-mind brand awareness. Contact our social media experts today to get started on the perfect social strategy for your business.

Social media crash course Pt. 2 Facebook

Social media crash course Pt. 2 Facebook

Okay, we lied. In part one of the crash course, we said Twitter was the Megaladon of social media. Although it's highly subjective, Facebook is actually the Megaladon. (Sorry for all the Shark Week references. It's not Shark Week, but using Megaladon helps us show you guys how big of an impact social media can have.)

We're done rambling. Here's your Facebook crash course in 3, 2...

1, GO!

Picture1With over one billion users, Facebook is by far the most popular social media outlet today. People of all ages and across all demographics use Facebook, and as a result of this, this becomes a vital marketing tool for your company. Whether you are trying to market your business to young Americans or middle aged Europeans, Facebook has the ability to do it all. Any company with an active Facebook profile will have an advantage over its competition.

Having an active profile on Facebook is a lot easier than it sounds. There are a few simple actions to take that can you set your business apart from other companies.


It is important to make sure that you are consistently sharing posts on your page from big clients or from pages that your followers would like. You know your business best, anything that further promotes the services your company offers should be shared.


Another way to keep your profile on Facebook active is by maintaining a blog. If you have a blog that is being updated regularly, you can publish a link to new articles on your Facebook page which will bring maximum exposure.


A final way to increase your brand through Facebook is by boosting your posts. You can pay a small fee (usually $10 or less), and your post will be seen by Facebook pages in a similar field to you, even if they don’t follow you. These simple steps can improve your company’s online reputation exponentially.

If you have any questions about your Facebook or social media needs, contact Chakra today!

Social media crash course Pt. 1 Twitter

Social media crash course Pt. 1 Twitter

Alright, people, social media is nothing to be afraid of. It's constantly a learn-as-you-go process, and it's always changing. Even us at Chakra are always reading and learning to see the newest and best ways to use social media--after all, it is our job. But for a business owner like yourself, it can be difficult (you're running a business, duh!) That's why we'll be having a five part crash course for the hottest social media platforms. To kick us off, we've got the Megalodon of platforms: Twitter.

Picture1Twitter is growing rapidly and has roughly 320 million users. Many of these users are millennials, and an increasing number of young people have begun to turn away from Facebook and started using Twitter. If your company is looking to market itself to a younger audience, then Twitter is the place to be.

Engage & Interact

There are a variety of different methods to use to increase your company’s Twitter profile. The easiest and most effective, is to interact with companies similar to yourself. Whether this is replying to their tweets, liking their tweets, or even retweeting their tweets, it is important for your page to be active.

Use Hashtags

What is also important, is the use of hashtags. Hashtags are linkable, which means if you hashtag “marketing” in one of your tweets, anybody who clicks on the hashtag “marketing” will see your tweet.

Boost, Boost, Boost!

A final way to get your company’s Twitter page more popular is to boost your posts. This is a service available with Facebook and LinkedIn as well, and the purpose of it is to make your tweets seen by more people. You pay a small fee (usually no more than $10 based on the amount of people you want the Tweet to be seen by) which allows your tweet to be shown on other people’s pages even if they don’t follow you. This is a very simple and inexpensive method to gain more exposure and is guaranteed to bring more potential clients to your page.

If you have any questions about how businesses can market themselves on Twitter, contact Chakra today! We offer a variety of different social media services including managing our clients full social media initiatives for them.

Chakra produces Superior Group’s company brochure

Chakra produces Superior Group’s company brochure

SuperiorGrp_5689Brochures and other printed materials are nothing new to us at Chakra. Our expertise in prepress and color management has always given us an edge above our competitors. And when Superior Group came to us to produce the company’s brochure, we were thrilled.

Superior Group is a global workplace solutions and outsourcing provider. Headquartered in Williamsville, NY, the company specializes in connecting businesses with the best people and procedures.

We took Superior Group’s designs and added finishing touches: UV coated accents on each page, contrasted with a high quality, dull varnish, a technique used rarely in a world oversaturated with digital. The pairing gives the 20-page booklet pops of color, texture and artistry with every turn of the page.

These small details are the things that make a difference for consumers, and we pride ourselves on the fact that no project is ever just a “print job.” Putting in that extra OOMF! in our work is just what we do, and we’ll never stop doing it.

Seriously, we care too much.

We love working with Superior Group, and we're honored to have their business. We'd love to work with you, too. Contact us with any of your business’s printing, digital or other marketing needs. 716.505.7300 /

The first steps to creating your eCommerce site

The first steps to creating your eCommerce site

Before you start building your website and driving those sales, you’re going to need to do some brand soul-searching. Deciding what your brand is and what you’re all about is the first step to creating your eCommerce website.

Define your brand’s personality. When people think of your company, what do you want them to associate it with? Is your company quirky, cool, creative, motivational? Come up with that one intangible message you want people to learn just by visiting your website.

Once you’ve decided what your company is, it’s time to transform it visually. Store ambience isn’t limited to buildings. Shopping is an experience, no matter what. Creating a design that speaks to your business and finding the right imagery to create your visual identity are the next steps. Whether that’s you, a friend or our in-house photographer here at Chakra, you want your images to be eye catching. The way your website looks will either bring in traffic or scare it away. Be sure to do the former.

Once you have the visuals of your business laid out, it’s time to think about the essentials. Things like an about page, terms and conditions, confirmation email content, and contact information are essential to creating a fluid eCommerce model and strong customer service. Before customers buy anything, they want to know who and where they’re buying from.

Like in every decision you make, always ask yourself, “Is this who we are as a company?” Every time you add something to your site, make sure it reflects your company’s personality, values and beliefs.

After you’ve taken these first steps in creating your eCommerce site, it’s time to get to work. Contact Chakra today for all of your website design and development needs.

Chakra collaborates with Empire Digital Signage for Democratic Party

Chakra collaborates with Empire Digital Signage for Democratic Party

This month Chakra Communications collaborated with our partners at Empire Digital Signs to provide the Democratic National Committee with its Live Audience Response System. The platform (pictured above) helped drive the party’s Platform Committee Hearing on July 8 and 9 in Orlando, FL.

The system allowed committee members to place their vote via an interactive keypad that displayed real time results. The votes taken via the system determined what should be included in the Democratic Party’s platform in the 2016 Democratic National Convention starting today in Philadelphia.

“The reliability and accuracy of the system was the most important function to the committee, so it was our main priority,” said Wayne Didas, owner of Empire Digital Signs. “At one point during the hearing, a specific amendment was decided based on just one single vote. That’s how reliable our system needed to be and it was. It was a proud moment for our team to be a play even a small part in this election season.”

“We were honored that our partners at Empire Digital reached out to us to integrate a unique solution for this event.  The collaboration between our teams provides all our clients with a unique blend of creative and technical expertise,” stated Scott Wessel, Manager of Digital Services at Chakra Communications. “We have always focused on finding the right solution, for the right client, at the right time.  We could not be more proud of how flawlessly the system worked. It was an exciting opportunity to be able to play even a small role in our nation’s election process.

Chakra Communication is headquartered in Lancaster, NY and is a full-service marketing agency.