For consumers, free stuff is great. For a company doing the gifting, free stuff might be difficult. Unfortunately, there isn’t a program or software that can measure or track how effective corporate merchandise is. However, a study done by the British Promotional Merchandise Association (just make sure you link this) has proved that corporate merchandise is actually quite effective. Here are some of the stats:
- 66% of people who received corporate merchandise could recall the brand even after 12 months.
- The ROI of corporate merchandise is higher than TV advertising.
- 79% of people say they would like to do business with the company after receiving corporate merchandise.
- 56% of people said their impressions of the company improved after seeing corporate merchandise.
Through this study, it’s obvious that there’s a direct correlation between corporate merchandise and improved brand recognition. So, ease up. Giving a classy diary or a wine set to potential customers might just pay off when they remember to come to you in a year or two.
For quality corporate merchandise that clients will remember, contact your personal shopper at Chakra today.